AI Insights · Timothy · January 2021
Brazil's iOS Business Finance & Solutions Apps Q4 2020 Performance
An analysis of the top Business Finance & Solutions applications on the iOS platform in Brazil for Q4 2020 reveals significant user engagement. Detailed insights provided by Sensor Tower showcase the latest trends in downloads and active users.
As the year 2020 came to a close, Brazil's iOS platform saw varied performance among top Business Finance & Solutions applications. Data provided by Sensor Tower offers a glimpse into how these apps fared in the fourth quarter.
QuickBooks Accounting by Intuit Inc. demonstrated a strong performance with a notable increase in revenue, peaking at $218K in mid-December. Downloads remained relatively steady, averaging around 300K per week, with a peak of 374K in early October. The app's weekly active users showed a downward trend initially, dipping to 1.36M in late October, but rebounded to 1.49M by the end of December.
Invoice2go: Easy Invoice Maker, published by Invoice2go.com, exhibited fluctuations in revenue with a significant spike to $178K in late November. Downloads saw a considerable increase in late December, reaching 50K. Active users experienced a general upward trend, culminating in 2.15M weekly active users in the final week of 2020.
For Invoice Maker & Billing App by Invoice Home Inc., revenue saw an uptrend towards the end of the quarter, with $98K in the last week of December. Downloads had a high point of 76K in mid-November, while active user data was not available.
Weebly by Square from Weebly, Inc. had a mixed revenue performance, with a peak at $105K in mid-October. The app's downloads remained consistent, with a slight increase to 73K by year's end. The number of weekly active users showed a general increase, finishing the quarter with 538K.
Lastly, Expensify - Expense Tracker by Expensify, Inc. saw modest revenue figures, with a notable high of $55K in late December. The app's downloads were minimal, and there was a week with no new downloads recorded. Active users remained fairly stable throughout the quarter, with a slight increase to 218K in the last week of December.
These insights from Sensor Tower highlight the dynamic nature of the Business Finance & Solutions category on the iOS platform in Brazil. For more detailed analysis, Sensor Tower's platform remains a valuable resource.
